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B2B Tech brands that believe in H2H, adopt B2C standards of creativity.

B2B Tech brands that believe in H2H, adopt B2C standards of creativity.

The thing about human expectations is that they are never bound by category. Amazon sets the bar for digital customer experience. Netflix sets the bar for entertainment. Apple sets the bar for intuitive technology. Every other business is judged accordingly. Humans don’t make compassionate allowance for sectors or verticals in the endless battle for their time, attention and memory space. 

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Five simple CX improvements to make today

Five simple CX improvements to make today

How can you make simple changes to your customers’ experience? Do you understand the human behind the purchase? Can you be more useful to your audience? Here are the top five thought starters…

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