Our Work.

From mega website revamps to little animation clips, SEO to memorable social media marketing experiences and everything in between, we make things with a good measure of head + heart.

NAFA Responsive Website Revamp

How do you communicate a vibrant image for a leading Arts College and champion a content strategy and user experience path that is dedicated to helping prospective students find the right course of study?

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CHALLENGE

Despite being a leading Arts College, NAFA’s online identity suffered from a staid brand image and an outdated website design. It wanted to embark on a complete website revamp to revive its cache among its young target audience, ultimately attracting prospective students to its wide variety of study courses.



APPROACH

We immersed ourselves in a set of User Research the College had undertaken to understand the brand positioning, student profile and needs of students who were looking to pursue a course of study at NAFA. This was followed by intense site re-architecting and aggregating course information to chart out the most intuitive pathways for Students to find what they were looking for to apply for their desired course of study. 

The  website revamp was built on the SiteFinity CMS platform and boasts a fully responsive website design to cater to the smart-phone generation. The responsive website design is clean, fresh and youthful. The content strategy includes integrated social media feeds for current students to share slices of life at NAFA, including videos and other visual content to bring the arts college to ​life to prospective students. 

 

EXPERTISE

  • Digital Strategy
  • Website design &  revamp
  • User experience design (UX)
  • Site information architecture
  • Website design
  • Responsive website design
  • SiteFinity CMS web build


AWARDS

  • W3 Silver Award 2015: General Website - Education Category
  • SiteFinity Site of the Month (December 2014)